Samsung OLED Anti-Glare Performance in Bright Rooms: What RTINGS Found on the S90H

Last updated: September 2026

🕒 4 min read

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This page looks at Samsung OLED anti-glare performance in bright rooms through one tested TV, the Samsung S90H, and one source: RTINGS’s review of the S90H, published May 4, 2026 and updated on September 18, 2026.

It is not a review of the wider Samsung OLED lineup. The findings are qualitative and come from RTINGS’s 65-inch test unit, which RTINGS says also applies to the 55-inch and 83-inch sizes. We use no measured figures or scores. See also our OLED TV coverage.

Samsung OLED Anti-Glare Performance in Bright Rooms: The Short Answer (S90H)

RTINGS reports that the S90H handles glare very well. It credits the TV’s matte screen coating, rates the reflection handling as outstanding, and says the TV does well in a bright room.

The same review notes a small cost: blacks stay deep in a lit room but are not quite as deep as on a comparable OLED with a glossy screen. This can be read as a trade-off, strong reflection control against a slight loss of black depth in bright light. That reading is ours, not RTINGS’s.

What RTINGS Reports About Reflections

Direct Reflections

RTINGS says the matte anti-reflective coating does an outstanding job of reducing the intensity of direct reflections, so you barely see reflections on the S90H.

Total Reflected Light

RTINGS describes the total reflected light as excellent. Reflections of direct light sources are more spread out than on TVs with glossy coatings, but they are much softer and blend into the picture. The review found no unwanted artifacts, such as rainbow smearing.

What Happens to Picture Quality in a Bright Room

Black Level

RTINGS says the S90H retains its black levels well when the room has ambient light. There is a minor rise in black level, but blacks stay deep enough that they don’t look charcoal. RTINGS adds that blacks aren’t quite as deep as on a similar OLED with a glossy coating, the LG C6.

Color and Brightness

Color saturation is very good overall in a bright room, according to RTINGS. Darker colors lose some perceived saturation, while mid-brightness and bright colors are barely affected by ambient light.

RTINGS also rates the TV’s SDR peak brightness as very good. Combined with the matte coating, it is bright enough to overcome glare in a well-lit room. The picture is dimmer when large areas of the scene are bright, but RTINGS says it still doesn’t look too dim. RTINGS’ wider consistency results for the S90H, including that dimming on bright scenes, are covered in our Samsung OLED picture quality consistency breakdown.

Where This Evidence Stops

RTINGS bought and tested the 65-inch S90H and says the results are also valid for the 55-inch and 83-inch models. It says the 42-inch model likely isn’t as bright as the larger sizes, though most other results should still hold. The 48-inch and 77-inch models use a different panel type, and in the source as we reviewed it, no reflection results are reported for those two sizes. RTINGS also says its results don’t apply to the QD-OLED version sold in some regions.

The 77-inch model has its own page: see our Samsung 77S90H review, which covers that size separately.

This article did not examine other Samsung models, Samsung’s own description of the coating, measured values, or how the coating behaves over time. It also did not test any TV itself. Nothing here should be read as saying every Samsung OLED performs the same way. Our Samsung OLED buying guide covers the Samsung OLED lineup separately.

Frequently Asked Questions

How Is Samsung OLED Anti-Glare Performance in Bright Rooms, According to RTINGS on the S90H?

RTINGS rates the S90H’s reflection handling as outstanding and says the TV does well in a bright room thanks to its matte coating. This covers the S90H as tested, not other Samsung OLEDs.

Does the S90H’s matte coating change how blacks look in a bright room?

RTINGS reports a minor rise in black level in a lit room, with blacks that remain deep. It says they are not quite as deep as on a similar OLED with a glossy coating, the LG C6.